The Marketing gig is a tricky one. Everyone is trying to innovate, but also provide clear and successful result data from marketing campaigns. Companies maintain a balancing act between their digital and print marketing campaigns. Most of you will know TV in a Card as the ‘Video in Print’ market leader who invented video screens embedded into printed business cards and brochures and regularly used by clients including IBM, American Express, Givenchy, Bentley Automotive and Virgin Galactic.
Following a recent press release, it seems that their R&D team have been busy with the next level of innovation – Virtual Reality Video in Print.
For the uninitiated, Virtual Reality (VR) is expected to be the next big thing. It is already rapidly growing in popularity for gamers, 360 degree video and also in medical, education and corporate sectors.
Making VR accessible to all is the next step in its evolution. Some mobile phone manufacturers like Alcatel are now providing VR hardware bundled in with their mobile phones. You can also buy Google Cardboard, which allows you to insert a mobile phone into a cardboard visor and then watch VR video content. But it is awkward, and provides an inconsistent experience reliant on your mobile phone, origami and your assembling skills. People just want things to work, straight out of the box. Particularly if it is a component of an innovative marketing campaign that people have not experienced before.
That’s why TV in a Card has launched the VR headset – a breakthrough product for 3D in Print.
The TV in a Card VR headset fits around your head, over your eyes, and visually separates you from whatever space you’re physically occupying. Images are fed to your eyes from two small lenses and two individual video screens. A fully immersive audio and visual experience.
Through TV in a Card VR 3D in Print, you can now visit your favourite hotel, explore a holiday destination, test drive a car, or become part of any experience as if you were there.
TV in a Card VR 3D in Print is an immersive experience in a three-dimensional world, and is available for B2B applications from as little as £30 per headset. The units are fully inclusive and have a speaker, battery, memory and HD screens built in. Videos can be loaded via the USB port, which also charges the headset’s battery. There is enough juice for up to 2 hours immersion in one sitting and the battery is fully rechargeable.
Imagine your clients’ reactions when receiving this through the post.