1. Make a good video that your target audience should want to watch. Unlike the web, where people’s attention whilst surfing the web is notoriously limited TV in a Card ensures your video will get seen over and over again; but you should still ensure that your video content is be both engaging and informative
2. Eye catching design A good design is very important. Your TV in a Card doesn’t have to be an oil painting – often the simplest design is the most effective
3. Have a good clean database If there is no one on the receiving end of your creation, it isn’t much use
4. Consider special print finishes – some little touches make a big difference and don’t always add to any expense
5. Think about functionality Your TV in a Card can hold images and well as video content and multiples of both. Depending on what content you are considering it may also be worth thinking about volume controls, separate video buttons, headphone connectors – all of which are available at no extra cost.
6. Size matters – the screen size of your card should reflect your video content. A high end production advertisement may not play as well on a business card as on a 10 inch Video Book. When it doubt, ask to see it for yourself before you make a decision.
7. Labelling and packaging – sometimes it’s better to have your TV in a Card mailed in plain brown packaging, sometimes with a printed box. Remember, a plain brown package will go straight through the post room to the person on the label, a printed box may not be opened immediately.
8. Call to action Always include a call to action on your card, visibly on the front or the back – or both. Remember the card will not be thrown away – so give your recipient every opportunity to contact you as soon as the timing is right.
9. Follow up your contacts – Once you have sent out your TV in a Card to your customers – start the conversation! Our clients have reported that recipients of a card were almost always (86%) happy to take a phone call from the sender (even if only to find out where they got the card from!
10. Postage costs – think about how you are going to move your TV in a Card from your office to your clients’ office.