Creating the perfect TV in a Card for your business

April 27, 2016

Lucozade Video Brochure

TV in a Card is a video brochure that you can send new and key clients. When they open the brochure, an HD screen starts playing back video content. Clients love it – and remember your brand. That’s why our client list is the Who’s Who of global brands including Bentley, Givenchy, American Express and Etihad Airways to name but a few. We want to make your cards as successful as possible so we have put together some tips here!

How to create the perfect TV in a Card for your business.

Firstly, you need to know what your objectives are. This will help in all the stages thereafter. Let’s take the process step by step.

#1 What size card?

There are lots to choose from e.g. A4, A5, business Card or a bespoke size.

#2 What type of card?

There are two main categories – hard cover or normal card. Hard cover has the feel of a hardback book and looks great. If you want more features in the card such as additional pages or different folding styles, normal card is your better option. Both cards allow for pockets/ sleeves to be included for additional inserts.

#3 Screen Size

This provides the main impact when the card is opened. To a certain extent, you are governed by the size of the card. You can’t put a big screen into a small card. For great impact, we find the 2.4-inch screen in the video business card works well and the 7-inch screen in the A5 landscape card makes a great impact.

#4 Video content

How much video will there be? Too much and the viewer might lose interest. Too little and you miss the opportunity. We feel one and a half minutes is a good length per video.

But there is more… You can have additional videos on the card with separate control buttons to allow the viewer to select different content. Again, you need to keep in mind the size of the card and allow for enough space for the buttons – this feature makes the cards much more interactive and engaging than displaying one long video.

#5 Print

Gloss? Matt? Soft Touch? The choice is yours. From a design point of view, this is obviously very subjective. We find that simple designs work well allowing the video screen to become the main feature. Make sure you include calls to action either within the video or on the printed card. We can design the card for you or provide you with a cutter guide which acts as a starting point for your in-house design.

#6 Giving TV in a Cards to your key existing and target clients.

This is the fun bit. Send the cards out in the post, or hand them over in business meetings/ pitches etc. The cards offer a ‘wow’ moment and remain on desks for years. They are never thrown out. More than that, you also tap into the viral aspects as most people show the card to colleagues and other visitors to their office. It’s the gift that just keeps on giving!

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