Create Effective Point of Sale Advertising Displays

April 7, 2016

Siemens Video POS

Trade Shows are one of the best ways to find prospective customers for your businesses. A recent survey from the Simmons Market Research Bureau found that more than 90% of trade show attendees found such events to be “extremely useful” for finding out about products they might want to buy. The best way to stand out at a trade-show is with an eye-catching advertising display. With a little thought and some creativity your business can be the hit of the next trade show.

Some tips for you

Choose the focal point of your display. Think of what your potential customers will look for; your company name, your primary product, or the type of service you provide.

Design a preliminary sketch of your display, keeping in mind the dimensions provided by the event facility; keep in mind the focal point and consider how many ways you can integrate it into your overall theme.

Decide the background of your display – you can choose to use a standard board or get creative by using fabrics or canvass overload with your company image – or images of your customers’ logos, which is something we do at TV in a Card.

Build your display – be neat and maximise your display’s visual appeal by choosing images and quotes – again something we do at TV in a Card that works really well.

Sell, sell sell! The best advertising display in the world cannot compare with knowledgeable friendly representatives who genuinely want to meet their customers’ needs.

TV in a Card video brochure products can compliment your trade show stand. We can create unique self supporting point of sale units. Your stand visitors can view video content. The units can store multiple videos and customers can interact with the units, clicking to view different video content. The units can be mains powered or self powered (rechargeable) allowing you to position them anywhere.

To complete the wow factor, consider video business cards to hand out to key decision makers. Once seen, never forgotten.


Related Articles

Why Global Brands Choose TV in a Card

Why Global Brands Choose TV in a Card

Brands use TV in a Card to position their products and promote their videos in the best way possible. TV in a Card is the vehicle to make things happen. And happen proactively. TV in a Card allows brands to make better choices, deliver the richest experiences, more...

The new 10 inch HD TV in a Card. Break new ground in VIP Marketing

Small can be beautiful - take our new 3 inch HD TV in a Card screens we launched last week. But sometimes you need to go large. No, huge. And get that big visibility and impact. Let's do it! [drum roll] For those moments, our new TV in a Card with 10 inch HD screens...

The Ultra Thin Video Business Card

The Ultra Thin Video Business Card

The TV in a Card new ‘video business card’ is the thinnest and lightest in the world   Want to make your most important business meetings as memorable as possible? The new TV in a Card ultra slim video business card is for you. At just 3mm thick, it is the...